Why organic? Why shouldn’t we know what we put into our bodies and what effects any harmful foods or products may have in the short or long term on us, let alone be the earth. Being organic, not only makes us sustainable but also makes our coffee special. Refraining form fertilising our soil with chemical fertilisers such as potassium nitrate and ammonium nitrate , we help the fungi network grow naturally. This network of fungi help to dissolve solid nutrients such as phosphates as well as micro nutrient metals which needs to develop the various rich oils that give coffee its deep and rich aroma. This varied profile of oils give Tat Tvam Asi Organic Coffee , its special taste as well as profile. Organic fertilisation of our plants gives it the micronutrients which gives our coffee its unique flavour, even though the body of our cherries wouldn’t be that big and aft as an inorganic bean.